This site is for Licensed Professionals or Beauty / Wellness Business Owners

This site is for Licensed Professionals or Beauty / Wellness Business Owners

Why Korean Skincare?

While Western skincare emphasizes removing dead skin cells to uncover fresh skin, Korean skincare prioritizes replenishing the skin with nutrients. The Korean approach is gentler, avoiding excessive use of scrubs, retinols, and strong acids. Each product in a Korean skincare routine serves a distinctive function.

Korean Skincare

Korean beauty products and treatments are renowned for their groundbreaking innovations and impressive results; making them highly sought-after worldwide. For generations, Koreans have placed high expectations on their skincare, and the industry has consistently delivered. This is what propels Korean skincare to the forefront of the beauty industry. The Korean demand for excellence drives extensive research and development. The market is fiercely competitive, and we are delighted to have discovered some of the finest skincare and treatments from Korea, offered to the U.S. through AO Medical.


Contrary to Western skincare, which places emphasis on eliminating dead skin cells, often through excessive use of scrubs, retinols, peels, and lasers to reveal fresh skin, Korean skincare prioritizes the replenishment, healing, hydration, and protection of the skin. The formulations are gentle and often include many natural substances—many of these combinations are patented. Each step in the Korean skincare routine serves a purpose and is meticulously formulated to deliver exceptional results.


Korean skincare incorporates astonishingly innovative delivery systems that allow products to penetrate deeper into the skin. Furthermore, the use of pioneering ingredients, some of which are completely novel, assists in healing, repairing, rejuvenating, brightening, clearing, and firming of the skin. Continuous improvement is a key aspect of Korean skincare; they are constantly striving to enhance their products. Additionally, due to intense competition, the cost of these products and treatments may offer better value. You may also find larger-sized retail products (more per ounce) compared to other brands.


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